The use of storytelling in religious messages to instil into children a sense of pride in islam استفادة الرسائل الدعوية بالأسلوب القصصي في غرس قيمة الاعتزاز بالإسلام عند الأبناء
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Abstract
In the rapidly evolving digital era, social media platforms such as YouTube have become essential tools for disseminating Islamic da'wah, particularly among younger generations who are immersed in digital environments. This study aims to analyze the role of storytelling (uslūb al-qiṣaṣ) in digital da'wah, specifically in instilling a sense of pride in Islam among children through YouTube content. The research employed a qualitative descriptive-analytical approach using content analysis of the episode “Kayfa Nurabbi Abnā’anā Yuḥibbūna al-Islām” from the FreeQuranEducation channel. Data were collected through video transcription and analyzed by categorizing da'wah messages and instructional techniques. The findings indicated that storytelling was effective in attracting audience attention, enhancing understanding, and reinforcing Islamic values. Furthermore, digital da'wah proved more effective in reaching children and young audiences as compared to conventional methods. Therefore, the integration of storytelling and digital media represents a relevant and effective strategy for strengthening Islamic character and values in children within the contemporary digital context.
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