The Da’wah Methods of @kadamsidik Through the TikTok Platform in Addressing Youth Problems أساليب دعوة @kadamsidik00 عبر تطبيق تيك توك في معالجة المشاكل الشبابية
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Abstract
The development of social media in the digital era has transformed the pattern of Islamic preaching, particularly among young people who actively use platforms such as TikTok. This study aims to analyze the digital preaching methods employed by the TikTok account @kadamsidik00 in addressing various youth-related issues, especially through the approaches of dakwah bil hikmah (wisdom-based preaching) and mau‘izhah hasanah (good and gentle advice). The research applies a qualitative descriptive method with a content analysis approach toward the preaching content published on the account. Data were collected through observation of digital preaching materials related to moral issues, mental health, social relationships, trend culture, and social pressure in digital media. The findings reveal that the account successfully builds persuasive, contextual, and youth-oriented preaching communication. The approach emphasizes rational explanation, emotional support, and gentle message delivery rather than judgmental methods. In addition, the use of simple language that is relevant to the digital realities of young audiences enhances interaction and audience acceptance. This study concludes that digital preaching based on wisdom and good advice remains effective in shaping the moral, social, and religious awareness of young people in the era of social media.
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