Analyzing the Da'wah Strategy of Muhammad Nuzul Dzikri’s YouTube Channel Using Animation تحليل استراتيجية قناة محمد نزول ذكري على اليوتيوب في نشر الدعوة باستخدام الرسوم المتحركة

##plugins.themes.bootstrap3.article.sidebar##

PDF
Published: 16-09-2025
Keywords:
Da'wah Strategy, YouTube, Animation

##plugins.themes.bootstrap3.article.main##

Balqist Marhamah
STIBA Ar Raayah
Abdul Aziz
STIBA Ar Raayah
Hisan Mursalin
STIBA Ar Raayah

Abstract

The advancement of the digital era has opened new opportunities for spreading Islamic da'wah through various platforms, especially YouTube. The YouTube channel of Muhammad Nuzul Dzikri serves as an effective medium to convey da'wah messages using animation. This research is significant in exploring how animation can become a creative and effective alternative for delivering Islamic values amid the flood of digital content. The purpose of this study is to analyze the strategies used by the channel in presenting animated da'wah content and to examine how it engages audiences through verbal and non-verbal communication. This study adopts a qualitative method with a content analysis approach. Data were collected through non-participant observation of ten animation videos, documentation of visual and message elements, and interviews with a media team member. The findings reveal that the da'wah strategy combines emotional, rational, and sensory approaches, supported by technical strategies such as performance evaluation, engaging titles, and consistent uploads. This research contributes a fresh perspective on digital da'wah innovation using visual media. Its findings serve as a reference for preachers and Islamic institutions to develop relevant, appealing, and sharia-compliant digital content strategies in modern da'wah practices.

##plugins.themes.bootstrap3.article.details##

Issue

Vol. 7 No. 1 (2025): Proceeding of International Conference on Islamic Studies

Section

S1 Islamic Communication and Broadcasting
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  3. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.

References

Afandi, Rifki. 2013. “Integrasi Pendidikan Lingkungan Hidup Melalui Pembelajaran IPS Di Sekolah Dasar Sebagai Alternatif Menciptakan Sekolah Hijau.” Pedagogia : Jurnal Pendidikan 2 (1): 101.

Almaliji, Syaima. 2005. “Kelebihan Dan Kekurangan Animasi.”

Amri, Avissena. 2025. “Wawancara.”

Dzikri, Muhammad Nuzul. 2023. “Berita Gembira Bagi Wanita Yang Haid.” Youtube. 2023. https://www.youtube.com/watch?v=vwvZR7uy5Lg.

———. 2024a. “Akibat Nikah (Hanya) Karena Kecantikan.” Youtube. 2024. https://www.youtube.com/watch?v=AW0e3Ufjbnc&list=PLJn69VMQAr8o1t3nV2ha-4ujIYi06OjJp&index=44.

———. 2024b. “Raih Pahala Menghidupkan Sunnah Nabi ﷺ Di Al Muharram.” Youtube. 2024. https://www.youtube.com/watch?v=20iGKHVxl9w&list=PLJn69VMQAr8o1t3nV2ha-4ujIYi06OjJp&index=17.

———. 2024c. “Totalitas Meninggalkan Maksiat.” Youtube. 2024. https://www.youtube.com/watch?v=VrVdp_cUCro.

———. 2024d. “Walau Hanya 5 Menit.” Youtube. 2024. https://www.youtube.com/watch?v=y4ZsOdYIWLU&list=PLJn69VMQAr8o1t3nV2ha-4ujIYi06OjJp&index=74.

Nadhifah, Fitriatin, and A. Khairuddin. 2021. “Analisis Pesan Dakwah Pada Film Animasi Nussa Dan Rara Episode 1-5.” Maddah : Jurnal Komunikasi Dan Konseling Islam 3 (2): 93. https://doi.org/10.35316/maddah.v3i2.1334.

Nurul, Muzayyana. 2020. “Strategi Dan Gaya Komunikasi Dakwah Ustadz Abdul Somad Dan Ustadz Adi Hidayat Di Youtube Serta Efeknya Terhadap Publik.” Uin Raden Intan Lampung.

“Profil Muhammad Nuzul Dzikri.” 2025. 2025. https://www.muhammadnuzuldzikri.com/index.php/Website.

Ramadhani, M Yasin. 2020. “Komunikasi Verbal Dalam Dakwah @muhammadnuzuldzikri Melalui Instagram.” Universitas Islam Negeri Antasari Banjarmasin.

Saharani, Syafa Aulia. 2022. “Analisis Isi Pesan Dakwah Ustadz Muhammad Nuzul Dzikri Melalui Youtube.” UIN Syarif Hidayatullah Jakarta.

Sulaeman, A. R., A. Fazri, and F. Fairus. 2020. “Strategi Pemanfaatan Youtube Dalam Bidang Dakwah Oleh Ulama Aceh.” Communication 11 (1): 82.

Veron, Lutfi Kurnia. 2023. “Strategi Dakwah Ustadz Nur Khozin Dalam Akun Youtube ‘El Tartil TV.’” Universitas Islam Negeri Syarif Hidayatullah.