Persuasive Communication Methods in Da’wah Through the Instagram Account @urwahalbarra @urwahalbarra أساليب الدعوة الإقناعية في حساب إنستغرام

Abstract

The development of social media in the digital era has transformed the methods of delivering Islamic 
da’wah within modern society. Instagram has become one of the most effective platforms for 
conveying Islamic messages due to its visual and interactive characteristics, which particularly 
appeal to younger audiences. This study aims to analyse the persuasive da’wah strategies employed 
on the Instagram account @urwahalbarra in delivering Islamic messages to its followers through 
social media. This research adopts a qualitative descriptive approach through observation, 
documentation, content analysis, and interviews with several experts in the fields of da’wah and 
communication. The study focuses on analysing da’wah content in the form of quotations, images, 
and short videos published on the account in order to identify the persuasive strategies utilised in 
conveying Islamic messages. The findings indicate that the Instagram account @urwahalbarra 
employs various persuasive da’wah strategies, including emotional and rational approaches, the use 
of simple language, visual elements, and interactive engagement with followers. These strategies 
have proven effective in enhancing followers’ attention, understanding, and participation in relation 
to the da’wah messages conveyed. Therefore, the implementation of persuasive da’wah strategies 
through social media contributes significantly to improving the effectiveness of Islamic 
communication within the contemporary digital environment.