Hidayatullah Foundation's Strategies for Islamic Propagation in Merauke استراتيجيات مؤسسة هداية الله في نشر الدعوة الإسلامية في مراوكي
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Abstract
This study aimed to analyze the da‘wah strategies implemented by the Hidayatullah Foundation branch in Merauke in spreading Islamic da‘wah within the local community of South Papua, as well as to identify the supporting factors and obstacles faced in conducting da‘wah activities in a Muslim minority environment. The study employed a qualitative descriptive method. Data were collected through interviews, observations, and documentation. Interviews were conducted with preachers and administrative staff directly involved in the institution’s da‘wah programs.The findings revealed that the Hidayatullah Foundation implemented an integrated da‘wah strategy consisting of educational, social, media, and organizational approaches. The educational strategy was carried out through the establishment of Islamic educational institutions and Qur’anic memorization programs. The social strategy was implemented through humanitarian and social service activities. In addition, the institution utilized both traditional and digital media to disseminate Islamic teachings and applied an organizational structure that supported the continuity of da‘wah programs.The study concluded that the success of Islamic da‘wah in Merauke was closely related to the institution’s ability to adapt to the social and cultural conditions of the local community. The study recommended strengthening digital media utilization and improving the quality of da‘wah cadres in dealing with multicultural societies.
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