Analysis Of Da'wah Values In Digital Animation FQE.Id FQE.ID تحليل القيم الدعوية من الرسوم المتحركة الرقمية في قناة

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Published: 28-06-2026
Keywords:
Da'wah Strategy, Digital Da'wah, Digital Animation, Islamic Values, FQE.id;

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Ramadhan Qadri
institut muslim cendikia
Abdul Aziz
institut muslim cendikia
Saiful Anwar
institut muslim cendikia

Abstract

This research aims to analyze the da'wah strategies employed by the FQE.id YouTube channel in presenting Islamic values through digital animation, as well as to identify the distinguishing features of its content. The digital era has witnessed rapid development in media and communication, presenting both challenges and opportunities for Islamic da'wah. YouTube has become a prominent platform for spreading religious content, especially as audience interest shifts toward short and engaging visual messages. This study adopts a descriptive qualitative approach using content analysis method. Data were collected from five animated videos on the FQE.id channel, the official Darul Arqam Studio website, and an indirect interview with the channel's team via WhatsApp. Data analysis followed the Miles and Huberman model: data reduction, categorization, interpretation, and data presentation. The findings reveal that FQE.id employs four integrated da'wah strategies: visual strategy based on engaging animations, narrative strategy relying on short stories, educational strategy focusing on instilling Islamic ethics, and digital strategy utilizing YouTube's features for global outreach. The results also identify three main features: the ability to combine visual simplicity with cognitive depth, an attractive visual style suitable for digital audiences, and an indirect approach in embedding Islamic values through symbolic stories without direct preaching, making the values more deeply rooted in the viewers' consciousness.

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Issue

Vol. 8 No. 1 (2026): Proceeding of International Conference on Islamic Studies

Section

Islamic Communication and Broadcasting
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