The nature of the da'wah content of the Lampu Islam channel on YouTube with the principles of Islam content طبيعة المحتوى الدعوي لقناة Lampu Islam على يوتوب بمبادئ المحتوى الإسلام
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Abstract
The rapid development of digital media has significantly transformed Islamic da'wah communication, particularly on the YouTube platform. This study evaluates the extent to which da'wah content on the Lampu Islam YouTube channel adheres to Islamic content principles. Using an evaluative research method with a descriptive-analytical approach, this study applied Krippendorff's content analysis model to 22 da'wah videos published in 2024-2025. Seven indicators of Islamic content principles were employed: (1) shari'a sources (Qur'an and Hadith), (2) da'wah value (amar ma'ruf nahy munkar), (3) educational benefits, (4) language and delivery style, (5) contemporary relevance, (6) digital ethics, and (7) educational impact. Results show that the Lampu Islam channel generally fulfilled five of the seven principles at a satisfactory level. Its main strengths lie in strong da'wah values, highly relevant contemporary topics, and polite communicative language. Weaknesses were found in the incomplete citation of Qur'anic verses and hadith sources in some content, and the occasional use of overly persuasive clickbait-style titles. This study recommends that channel managers strengthen the verification process of scholarly sources, ensure transparent referencing, and avoid manipulative titles to improve the quality of sustainable digital da'wah.
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