The Effect of the Field Internship Program on the Development of Digital Media Production Skills Among Female Students in the Islamic Communication and Broadcasting Study Program at Muslim Cendekia Institute تأثير برنامج التدريب العملي الميداني في تنمية الإنتاج الإعلامي الرقمي لدى طالبات قسم الدعوة والإعلام بجامعة الراية

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Qona'ah Rizka Dewaningtyas
Husnul Khatimah
Resi Hanifah

Abstract

This study aimed to analyze the effect of the field internship program on the development of digital media production skills among female students of the Islamic Communication and Broadcasting Study Program at Muslim Cendekia Institute, as well as to examine the extent to which the program contributes to the development of the students’ digital media skills. The study employed quantitative field research using an objective statistical analysis method and utilized questionnaires, interviews, and documentation as data collection instruments. The study population consisted of 81 female students who had completed the field internship program during the years 2022–2025, using a saturated sampling technique. The data were analyzed using SPSS 24.0 for Windows through simple linear regression analysis, correlation coefficients, and analysis of variance (ANOVA). The results showed a positive and statistically significant effect of the field internship program on the development of digital media production skills among female students, with a coefficient of determination value (R² = 0.308) of 30.8%, a correlation coefficient value (R = 0.555), and a significance value of 0.000, indicating a moderate positive relationship between the two variables. The interview results also indicated that the field internship program contributed to the development of digital media production skills among the students. The study recommends developing applied programs that are aligned with the demands of digital media.

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Section

Islamic Communication and Broadcasting

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