Analysis of Animated Cartoons on the Instagram Account @taarts_gram as a Medium of Da‘wah for Youth

Abstract

The development of digital media has transformed the methods of Islamic da‘wah, particularly through visual-based social media platforms such as Instagram. Animated content has emerged as one of the contemporary communication approaches capable of attracting young audiences in the digital era. This study aims to analyze the use of animated cartoons on the Instagram account @taarts_gram as a medium of da‘wah for youth, especially Millennials and Generation Z. The research employs a descriptive qualitative approach using content analysis methods to examine several Instagram Reel videos published on the account. The data were collected through observation, video transcript documentation, visual content analysis, and semi-structured interviews with the account owner. The findings indicate that animated cartoons function not only as entertainment media but also as an effective visual communication tool in delivering Islamic messages to young audiences. The study further reveals that visual elements such as animated characters, short texts, motion, narration, and attractive visual composition contribute significantly to audience engagement and message comprehension. In addition, the integration of digital da‘wah messages with contemporary visual styles strengthens the relevance of Islamic communication within modern social media culture. This study contributes to the development of digital da‘wah studies, Islamic media, and visual communication research in contemporary Islamic discourse.