The Effectiveness of the Da‘wah Strategy Among Female Students at Ar Raayah University Through the Da‘wah Project in the Academic Year 2024–2025 مدى نجاح إستراتيجية دعوة الطالبات بجامعة الراية من خلال المشروع الدعوي للعام 2024–2025م
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Abstract
The rise of social media and shifting lifestyles present a number of obstacles for Islamic da'wah today, requiring the creation of more potent and successful da'wah tactics. The purpose of this study is to examine the effectiveness of the da'wah strategy for female students at IMC University through the 2024–2025 da'wah project and to identify the connection between the da'wah project and the success of the strategy among female students. Using a descriptive-analytical strategy, the researcher used a quantitative approach. 249 female students taking part in the da'wah project were given a questionnaire to complete. Microsoft Excel and SPSS 24.0 for Windows were used to analyze the data. According to the statistical study, there is a positive correlation between the success of da'wah techniques and the da'wah project, as indicated by the simple linear regression equation, Γ� = 4.969 + 0.747X. A high positive correlation between the two variables was indicated by the Pearson correlation coefficient of 0.753 at a statistical significance level of 0.000. The findings demonstrated that a higher degree of da'wah project execution enhances the strategy's effectiveness among female students and helps them build their da'wah skills through the real-world application of da'wah activities in a university setting. These findings highlight the significance of carrying out and creating useful da'wah initiatives at educational establishments.
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