Visual Communication Patterns on Pat Kay's YouTube Channel and Their Utilization in Digital Da’wah (An Analytical Study)

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Published: 19-12-2025
Keywords:
visual communication, digital dakwah, visual patterns

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Junda Perdana
STIBA Ar-Raayah
Fajar sidik
STIBA Ar-Raayah

Abstract

This study explores the use of visual communication in digital dakwah, particularly through the YouTube platform, with a focus on analyzing visual patterns in the series "Photography Visual Patterns" by Pat Kay. The study employs a qualitative approach with a descriptive analytical method to understand the phenomenon of visual communication in dakwah. The aim of the study is to explore the meanings behind visual patterns and the messages conveyed through images, composition, and colors in dakwah content. The results of the study show that visual elements such as frames, negative space, leading lines, color theory, contrast, visual hierarchy, scale, composition, and balance play an important role in delivering dakwah messages in an engaging and easy-to-understand way, especially for tech-savvy youth. This study contributes new insights into the use of visual elements in digital dakwah and enriches the existing literature on dakwah through digital media.

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Issue

Vol. 7 No. 1 (2025): Proceeding of International Conference on Islamic Studies

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