The Da'wah Strategy of the Muhammadiyah Organization in Spreading Islamic Teachings in the Candipura Region South Lampung استراتيجية دعوة الجمعية المحمدية بمنطقة جانديفورا لامبونج الجنوبية في نشر الدعوة الإسلامية
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Abstract
This study examines Muhammadiyah's da'wah strategy in Candipura, South Lampung, highlighting its role in promoting moderate Islam through education, social services, and institutional reform. It aims to explore the strategy, along with the motivations and challenges in its implementation. This qualitative research uses a descriptive-analytical field method based on the Miles and Huberman model, involving data collection through observation, interviews, literature review, and documentation; data presentation aligned with research questions. The results of this research show that the organization uses several strategies: First; the educational strategy, through the establishment of external schools and two Islamic institutions. Second; the media, publication, dialogue, and cultural exchange strategy, through da'wah lectures in mosques in the area, held weekly in each village, and practical da'wah such as the Al-Ma’un charity and zakat movement (Gerakan Al Ma’un). Third; the social and humanitarian service strategy, through the establishment of three small and medium enterprises (UMKM), namely: AIRE (drinking water), TokoMu (Muhammadiyah shop), and DombaMu (goat care)
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