Analysing Zakir Naik's Preaching Methods In Dealing With Atheists On His Official YouTube Channel

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Published: 20-12-2025
Keywords:
preaching methodes, Dr. Zakir Naik, Atheist

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Indah Sulistia
Sekolah Tinggi Ilmu Bahasa Arab Ar Raayah, Sukabumi, Indonesia
Abdul Aziz
Sekolah Tinggi Ilmu Bahasa Arab Ar Raayah, Sukabumi, Indonesia
Hisan Mursalin
Sekolah Tinggi Ilmu Bahasa Arab Ar Raayah, Sukabumi, Indonesia

Abstract

This study aims to analyse the da’wah methods used by Dr Zakir Naik in his debate with an atheist, which was aired on his official YouTube channel, Episode: A Debate between Zakir Naik and an American Atheist. This research comes to fill a void in contemporary advocacy studies, as previous studies did not specifically analyse Zakir Naik's methods in confronting atheism. This research uses a descriptive-analytical method, which is qualitative research, and relies on direct observation of the video content as primary data, as well as a library or documentary method by reading books, publications, and scientific articles related to the research topic in collecting data. The research found that Zakir Naik uses various logical and rational da'wah methods: The praise method, the carrot and stick method, the dialogue method, and the exemplary method. These methods contribute to increasing the strength of the arguments and influencing the recipients of the da'wah, especially young people who are affected by the wave of scepticism and atheism. This research is a contribution to the field of digital da'wah, and contributes to understanding effective da'wah discourse strategies in the modern era.

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Issue

Vol. 7 No. 1 (2025): Proceeding of International Conference on Islamic Studies

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