Da’wah Methods in Al-Madkhal ila ‘Ilm ad-Da‘wah in the Digital Era الأساليب الدعوية بكتاب المدخل للدعوة وتطبيقاتها بالعصر الرقمي المعاصر
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Abstract
This study examines the relevance of da'wah methods formulated by Shaykh Muhammad Abu al-Fath al-Bayanuni in his book Al-Madkhal ila 'Ilm al-Da'wah within the context of the digital era. The rapid development of digital technology has profoundly transformed Islamic preaching patterns, demanding adaptive and contextually appropriate approaches. Using a qualitative library research methodology, data were collected from the primary source—Al-Madkhal ila 'Ilm al-Da'wah—alongside secondary literature on da'wah studies and digital communication, analyzed through a descriptive-analytical method. The findings reveal that al-Bayanuni's three principal methods—hikmah (wisdom), maw'izah hasanah (good exhortation), and mujadalah bi al-lati hiya ahsan (dialogue with best argument)—remain theoretically relevant in the digital era as they align with key digital media characteristics such as interactivity, openness, and audience diversity. These methods can be adapted to digital formats including educational podcasts, short motivational videos, and live-streaming dialogues. The study concludes that al-Bayanuni's framework possesses comprehensive, flexible characteristics making it applicable to contemporary digital da'wah when properly understood and implemented.
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