Persuasive Communication in Digital Da’wah: An Analysis of Felix Siauw’s Escape Podcast (Episode One as a Case Study) الاتصال الإقناعي في الدعوة الرقمية: تحليل بودكاست Escape لفيليكس سياو (الحلقة الأولى نموذجا)
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Abstract
The development of digital technology has transformed Islamic da’wah practices, including the use of podcasts as a digital da’wah medium favored by young audiences. This study aims to analyze the persuasive communication techniques used by Felix Siauw in the first episode of the Escape Podcast podcast and to identify the characteristics of digital da’wah in podcast format. This research employed a qualitative method with a descriptive-analytical approach. Data were collected through observation, documentation, and content analysis of the selected podcast episode. The findings show that podcasts are an effective medium for digital da’wah due to their flexibility, accessibility, and ability to engage young audiences more interactively and contextually. The study also found that Felix Siauw applies several persuasive communication techniques, including rational persuasion, storytelling, emotional and motivational persuasion, psychological closeness, and language adaptation suited to digital audiences. These techniques contribute to enhancing the effectiveness of da’wah messages, making them more engaging, understandable, and relevant to young people in the digital era.
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