A Content Analysis of Digital Da'wah in Animated Media: Examining the Instillation of Islamic Manners in Children through the Al Firqotun Najiyah Kids YouTube Channel Al Firqotun Najiyah Kids تحليل المحتوى الدعوي الرقمي في الرسوم المتحركة: دراسة في غرس الآداب الإسلامية لدى الأطفال عبر قناة
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Abstract
This study aims to analyze digital da’wah content in animated videos targeted at children, particularly focusing on Islamic etiquette during religious occasions, by examining the video “Eid al-Fitr Sunnahs” from the YouTube channel Al Firqotun Najiyah Kids. The study employs a descriptive-analytical method within a qualitative approach, using content analysis to identify the embedded values and da’wah messages in the visual material. The findings reveal that the video presents several Islamic etiquettes, including performing ritual bathing, dressing well, eating before the Eid prayer, reciting takbir, exchanging greetings, and taking different routes after prayer. These values are delivered through simple and engaging visual representations suitable for children’s characteristics. Additionally, animation enhances cognitive understanding and reinforces behavioral values through visual and emotional engagement. The discussion highlights that animated media serves as an effective tool in contemporary Islamic education, as it integrates cognitive, affective, and behavioral dimensions. The study recommends developing well-structured digital da’wah content tailored to children’s developmental stages and suggests further research to examine its impact more comprehensively.
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