Islamic Da‘wah Methods Derived from the Nussa and Rara Animated Series: An Analytical Study أساليب الدعوة الإسلامية المستنبطة من سلسلة نوسا ورارا: دراسة تحليلية

Abstract

This study aims to analyze the Islamic da‘wah methods represented in the animated series Nussa and Rara as a contemporary digital medium for children’s Islamic education. The study emerges from the growing influence of visual and digital media in shaping children’s religious understanding and moral behavior in the modern era. As one of the most popular Islamic animated series in Indonesia, Nussa and Rara presents various da‘wah approaches that integrate religious values with entertaining visual narratives suitable for children.This research employs a qualitative approach using descriptive-analytical methods. The data were collected through documentation and content analysis of selected episodes from the series. The analysis focuses on identifying da‘wah methods, communication patterns, and Islamic educational values conveyed through dialogues, characters, and storylines. The findings reveal that the series applies several significant da‘wah methods, including da‘wah bi al-hikmah, da‘wah through exemplary behavior, emotional persuasion, educational storytelling, and interactive communication adapted to children’s psychological characteristics. The study also demonstrates that digital animation can function effectively as an alternative medium for Islamic da‘wah and character education in contemporary society. This research contributes to the development of Islamic communication and digital da‘wah studies by highlighting the strategic role of children’s animation in transmitting Islamic values through modern media platforms.