The Da'wah Strategy of BKPRMI in Singkawang City إستراتيجية دعوة BKPRMI في مدينة سينكاوانغ
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Abstract
The Indonesian Mosque Youth Communication Agency (BKPRMI) plays a significant role in promoting Islamic da'wah in Singkawang City through various strategies tailored to local community conditions, particularly targeting the youth. This study aims to describe the da'wah strategies implemented by BKPRMI Singkawang. A qualitative descriptive method was used in this research, employing data collection techniques such as interviews, observation, and documentation. This study is a descriptive-analytical research that aims to understand and analyze the da'wah strategies employed by BKPRMI in the city of Singkawang. Data were collected through fieldwork, including interviews with local leaders and observations of da'wah activities. The findings reveal that the implemented strategies include Qur'an education centers (TPQ), organizing competitions such as football matches, Ramadan camp programs (Pondok Ramadhan), outbound activities, religious tourism, da'wah trips, religious seminars, door-to-door preaching, public lectures, and cooperation with related institutions. These strategies have proven effective in increasing youth interest in religious activities and strengthening socio-religious bonds within the community. The study concludes that BKPRMI's da'wah strategies in Singkawang are effective; however, they still require improvements in terms of program continuity and institutional management to ensure sustainability and broader impact.
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