Analysis of The Titles of Da'wah Content on The Instagram Account Yufid.TV from The Perspective of Al-Bayanuni

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Published: 20-12-2025
Keywords:
Digital da’wah , Instagram Yufid.TV, Al-Bayanuni’s theory

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Shafira Qurrotaa'yun
STIBA Ar Raayah
Rizal Firdaus
STIBA Ar Raayah
Nazaruddin Hanif
STIBA Ar Raayah

Abstract

This study aims to analyze the themes of Islamic preaching (da’wah) in the content of the Instagram account @Yufid.TV based on the theory of Muhammad Abu al-Fath al-Bayanuni. The selection of this topic is driven by the growing influence of social media in disseminating Islamic messages, especially among the younger generation. @Yufid.TV was chosen as a prominent example of digital da’wah due to its simple, visually appealing, and easily understandable content. This research employs a descriptive qualitative approach, utilizing observation and documentation methods. Al-Bayanuni’s theory is used as the analytical framework, which categorizes da’wah material into three main themes: creed (‘aqidah), law (shari’ah), and ethics (akhlaq). A total of 12 posts were analyzed, with four from each category. The findings show that Yufid.TV’s content emphasizes the clarification of monotheism (tawhid), discussions of daily Islamic legal rulings, and the reinforcement of Islamic moral values, reflecting an integrated da’wah approach. This study recommends the importance of applying a balanced theoretical framework in analyzing digital da’wah and encourages the use of al-Bayanuni’s theory in developing modern Islamic preaching content.

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Issue

Vol. 7 No. 1 (2025): Proceeding of International Conference on Islamic Studies

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