The da'wah Strategy Through the social media platform TikTok on the account @daionlineofficial in instilling the teachings of the Sunnah
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Abstract
Abstract
the increasing use of TikTok as a digital da'wah platform favored by the younger generation. The objective is to analyze the da'wah strategies employed by the @daionlineofficial account to instill Sunnah teachings through communicative and contextual short video content. The research employs a qualitative method with a descriptive approach and content analysis techniques. Data were collected through literature review, observation of da'wah videos uploaded on the TikTok account, and in-depth interviews with active social media preachers. Information was systematically managed by categorizing strategies into emotional, rational, and sensory approaches. The results indicate that the da'wah strategies of @daionlineofficial include simplifying religious material, consistency in content delivery, and active engagement with the audience through comments and direct interactions. The content successfully combines visual elements, narrative, and religious evidence harmoniously, effectively attracting attention and instilling Sunnah values. The study concludes that TikTok can serve as a strategic medium for modern da'wah if used wisely, creatively, and based on Islamic principles.
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