The Da'wah Strategy of the Isa bin Maryam Foundation in Countering Christianization through the "Hijaukan Tanah Memerah" Program

Abstract

The emergence of Christianization in marginalized regions of Indonesia has necessitated the development of effective and comprehensive da'wah strategies. This study aims to analyze the da'wah strategy implemented by the Isa bin Maryam Foundation through the Hijaukan Tanah Memerah program in response to this challenge. The research employs a descriptive-analytical method with a qualitative approach, utilizing direct observation, in-depth interviews, and document analysis. The findings reveal that the foundation applies three core strategies: emotional strategies such as tabligh akbar, mass circumcision, and revitalizing Qur’anic learning centers (TPA) in mosques; intellectual strategies including mosque libraries, the deployment of da’i, and the study of Christology; and sensory strategy such as general health checkups and social services. The integration of these three strategies contributes to raising awareness, strengthening religious identity, and ensuring doctrinal stability among the target communities. The study concludes that an integrative da'wah model based on a comprehensive support system offers an effective means of safeguarding Muslim communities against the threat of Christianization, particularly in religiously and culturally diverse environments. The results of this study align with Muhammad Natsir’s view on the importance of holistic da'wah, which combines education with social work and strengthens the role of da'wah institutions in the field. Thus, the program serves as a successful applied model of da'wah in areas vulnerable to apostasy and Christianization.