The Da'wah Approach of Ustadh Subhan Bawazier in Building the Morals of Adolescents in the Digital Age

Abstract

This research is motivated by the urgency of Islamic preaching in the digital era which demands a new approach in delivering religious messages, especially to teenagers. The purpose of this study is to analyze the style and approach of da'wah used by Ustadz Subhan Bawazier through the Instagram account @usb.bawazier in shaping adolescent morals in the digital era. This research uses a descriptive qualitative method with a content analysis approach. Data collection techniques are carried out through direct observation of video content, descriptions, follower interactions, and in-depth interviews with related parties. The results showed that Ustadz Subhan Bawazier combined various da'wah uslubs such as ḥikmah, mau'iẓah ḥasanah, mujādalah, and qudwah ḥasanah with the use of communicative and emotional visual and verbal language, including the use of Betawi language and light speech style. The novelty of this research lies in the in-depth analysis of da'wah content on social media as a means of youth character building. This finding has implications for the need to strengthen digital da'wah policies that are more strategic and contextual in targeting the younger generation.